Down Sterling was the name of the cultural festival of Loyola College, one of the oldest colleges in Chennai. The Hindu reported about this event:
"There was a famous inter-collegiate cultural festival, held annually in Loyola College, which had been named after Sterling Road — Down Sterling. Today the cultural fest is no more than a memory. It was scrapped more than a decade ago as it turned into a hot bed of inter-collegiate violence."—[1]
As of 2010[update] the name of the cultural event in Loyola is Ovations.[2]